Tag Archives: restaurant marketing

if you want something done right

Historically this sentence was followed by “then you better do it yourself”.  This of course assumes that “you” are the only one competent enough to complete…well anything at all.  If you truly feel this way then you’re in big trouble.  The fact is is that one person can’t possibly complete as much work as a […]

stay to it-ness

To succeed in the restaurant business you have to have stay to it-ness.  Stay to it-ness means setting standards and holding up the integrity of those standards day in and day out.  Restaurants can fail for a bunch of different reasons but one important element of success is never giving up on your ideas, your […]

“great food and service”…prove it!

Ask most restaurant owners what separates their business from others and often times they will default to their food and service.  As well they should.  Food and service are the two most important factors to a restaurant’s success.  But if most restaurant owners are using “great food and service” as a selling point, what differentiates […]

service marketing

So much of what restaurant owner’s focus on with their marketing is bringing in customers or reminding them to come back.  Millions of dollars are being spent on advertising campaigns, loyalty programs, and restaurant promotions. But what if those millions were spent on training their restaurant staff on how to give better service?  Or developing […]

cynicism = fear

Imperfection is the cynic’s refuge.  Because we live in an imperfect world the cynics have endless fodder for their scrutiny.  The cynic typically owns no ideas or work of their own but rather finds a role where they can pick apart others. When a cynic ends up in a restaurant manager’s role they can quickly […]

the realist

Beware the realists Beware those who find something wrong with every idea or change Beware the cynics Imperfection is the cynic’s paradise, and this is an imperfect world Ask yourself, What have they invented? How have they stuck their neck out? Beware the comfort zone…it feels good but in time you’ll be obsolete Surround yourself […]

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