the competitive shop

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So often as restaurant owners and managers when we go out to eat at a competitor’s location we look at how we’re better.  But what if we did the opposite?  What if we looked at how our competitors do things differently or better than we do? What could we learn?

Try going to one of your more popular competitors and ask yourself some of the following:

  • Why are they popular?
  • What are the best things about their food?  Customer service?
  • What is their take out service like?  Is it more or less efficient?
  • If they have a bar, is it full?  How quickly are people getting their drinks and what is the bartender’s demeanor like?
  • How many of their employees seem happy?  Are the smiling and energetic?
  • What is the atmosphere like?  Is the restaurant clean?  How often do you see someone cleaning?
  • Can I find at least 5 things that this competitor does better than we do?

It makes us feel better to pick our competitors apart. But by doing this we miss the opportunity to learn and improve our own business.

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